Monday, October 28, 2019

Dedicated Sherlock Holmes Online Bookstore

(March 12, 2014)

SHERLOCK: Ah! Finally.
MOLLY: “Finally” what?
BILL: Good news?
SHERLOCK: Oh, excellent news – the best.

(“His Last Vow”, Episode 3, Series 3, Sherlock, BBC – transcript from

Good news for Sherlockians! A dedicated Sherlock Holmes online bookstore! Can you imagine? A bookstore filled with nothing but Sherlock Holmes! How much better can it get?

The physical library is on Baker Street, of course, where else? Watsons Lounge at the Park Plaza Sherlock Holmes, 108 Baker Street – yes, I’ve been there, and it’s fantastic.

Now, however, Watson's Lounge, the bookstore, has gone online – so here we are:

People behind this? MX is a BIG player, as usual!

Thanks to Julie Aguilera at Rooster PR, here’s a picture and a copy of the press release with further details:

From left: Sharon Emecz, Co-Director, MX Publishing; Ramesh Costa, General Manager, Park Plaza Sherlock Holmes Hotel; Lorna Taylor, Corporate Partnerships manager, National Literacy Trust

Press Release: 

Park Plaza Sherlock Holmes hotel launches Sherlock Holmes themed online bookstore for World Book Day and raises funds for the National Literacy Trust

In celebration of World Book Day, the Park Plaza Sherlock Holmes Hotel is delighted to announce the launch of the all-new Watsons Lounge Bookshop; a dedicated online Sherlock Holmes themed bookstore:

In partnership with MX Publishing, one of the main publishers of Sherlock Holmes books in the UK, the Park Plaza Sherlock Holmes Hotel now provides a one stop shop for Holmes fans to get their fix of the written Sherlock-related word.

A further partnership, with the National Literacy Trust, means that those purchasing items from the bookshop are also helping to raise literacy among the UK's most disadvantaged communities, with 10% of all proceeds generated from the bookstore going to the charity.

The Watson’s Lounge online Bookshop offers a unique collection of Sherlock Holmes material including short stories, biographies, Sherlock Holmes themed travel guides and even children’s books, in addition to the more traditional novels recounting the adventures of the infamous detective.

A lot more than just a bookshop, visitors to the site will also benefit from special offers, pre-releases and signed first editions and will also find free samples of books, reviews, author interviews, exclusive events and much more.

“The launch of the Watson’s Lounge online bookstore is the first of a number of Sherlock Holmes themed initiatives and events planned for 2014, developed with the aim of engaging and providing added value for Park Plaza guests, local residents and Sherlock Holmes communities” says Ramesh Costa, new general manager of Park Plaza Sherlock Holmes Hotel. “We are delighted to have joined forces with the National Literacy Trust and hope that our Holmes related activity throughout the year will raise much needed funds for the important work they carry out.”

Park Plaza Sherlock Holmes is a four-star boutique hotel in the heart of London. Located on Baker Street, the hotel is near to popular destinations such as Madame Tussauds and the Sherlock Holmes Museum. Marylebone High Street and Oxford Street, some of the best shopping locations in the Capital, are just a few minutes’ walk.

For more information on Park Plaza Sherlock Holmes Hotel, please visit

For more information on the National Literacy Trust, visit


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